Mumbai: GroupM’s flagship agency Mindshare India on Tuesday announced the appointment of Gopa Menon as digital head, South Asia. 

In this role, Menon will be responsible for managing the agency’s full-service digital offerings and help existing and new clients transform their digital processes, digital marketing strategies, brand building, and ROI-driven marketing outcomes, said the statement.

He will be based out of Gurgaon and will report to Mindshare South Asia chief operating officer Amin Lakhani, it added.

“Gopa brings with him in-depth knowledge and diverse digital expertise," said Lakhani, welcoming Menon on board. "We are confident that Gopa will play a pivotal role as we accompany our clients in elevating business outcomes through our unique addressable media stack.”

Menon comes with a rich and vast experience of close to 18 years in driving digital transformation for brands across the region.

“With the digital growth and evolution today, there are a lot of opportunities in store for brands to explore and accordingly revamp their digital tactics," said Menon on his new role. "I am incredibly thrilled & happy to be part of the Mindshare & the purple family, it's sort of home coming for me."