Mumbai: Luminous Power Technologies has announced the elevation of Ruchika Gupta to chief marketing officer (CMO). She earlier held the position of assistant vice president, marketing communications at the company.

According to Luminous, Gupta will now be at the helm of the marketing function and report to the managing director, Vipul Sabharwal. "She will cover aspects like overseeing brand management, digital consumer experience, and development of marketing and advertising initiatives with a strong focus on overall brand building," said the company in a statement.

"After some phenomenal and inspired work here, I have great confidence in Ruchika, and I believe now it’s time for her to reach greater heights with her new role," Sabharwal said. "With her strong domain knowledge, expertise in brand transformation, digital marketing, PR, consumer, and market strategy, Ruchika to bring in a new perspective, a thrust to the overall strategy and take our brands to new horizons."

“I am excited about the recognition of the role that brand marketing plays and can play at Luminous," Gupta shared. "Over the last few years, our brands have been on a transformation journey and it is now at a stage where business as usual no longer applies. The pandemic forced us all to take a hard look at the strengths we all bring to the table – and am glad that the positive results shone through. Going forward my job will be to ensure that we cement our thought as well as business leadership in the market."

Prior to joining Luminous in 2016, Gupta was heading the qualitative research wing for Millward Brown for the Northern region. In her earlier stints, she held many executive roles working with companies like Microsoft, Nokia, Nestle India.