NEW DELHI: InMobi has onboarded ad tech veteran Krista Thomas as the senior vice president and global head of marketing for its marketing cloud platform.

In her new role, Thomas will utilise over 20 years of experience working in the media and marketing industries to expand the awareness and influence of the company, drive customer acquisition, and launch new solutions based on InMobi’s end-to-end advertising solutions, according to an official statement.

“She [Krista Thomas] will play an instrumental role in advancing our mission to drive real connections between brands and consumers through intelligent, mobile-first experiences,” said InMobi Group co-founder & InMobi marketing cloud CEO Abhay Singhal.

“As vaccines continue to roll out and doors reopen, businesses everywhere are seeking partners that can help them re-engage and reignite their audiences to take or defend market share. InMobi is that partner, and now is the time,” added Thomas.

Prior to joining InMobi, she was the SVP marketing for Amobee where she led the company’s TV-first strategy, established a marketing strategy, and relaunched the brand’s positioning and messaging to support the CTV allocator solution.

With the onset of Covid2019, Thomas was also a co-founder of the #AdTechCares consortium, comprising over 50 members, including InMobi, and launched three Covid2019 PSA campaigns.

Previously, Thomas had stints as SVP marketing for VideoAmp, and VP product marketing for Rubicon Project (now Magnite) where she helped the company go public in 2014.

She has also been associated with eBay / Shopping.com, AOL Time Warner, and Thomson Reuters and helped launch start-ups Ad.ly, Quantcast, and Sean Parker’s Plaxo.