MUMBAI: While adding to its brand portfolio with a recent spate of business wins, L&K Saatchi & Saatchi have also been adding people to its growing teams across office. A recent addition has been the appointment of Kartik Smetacek as executive creative director.

L&K Saatchi & Saatchi national creative director Charles Victor said, “Acquiring talent has and will be our focus across offices. Great work can only come from wonderful creative people and I believe Kartik is definitely one of them. He has extensive, diverse experience and I love the fact that he’s hungry to take on bigger responsibilities and challenges.” Charles added that bringing people like Kartik into the system was one of the many steps taken to raise the creative bar, the results of which will soon be seen.

Fully immersed in work already, Smetacek said, “While my time at ideas@work was rewarding on many fronts, I missed the scale and opportunity that a big agency provides. So when Praveen and Charles offered me Renault, I jumped at the chance to work on a marquee international brand and in a category as buzzing as automobiles."

On challenges that await, he said, "I think the agency is at a point of inflection with a clear mandate to become one of the key Saatchi & Saatchi offices in the region. I’m excited to be part of this journey.”

Through the many years of experience behind him, Smetacek has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee, to name a few.