MUMBAI: Grey group India has announced a senior level appointment for its department of Human Resources. Shilpa Chitre, whose mandate is to grow the agency’s talent strength and accelerate its human processes to deliver ‘Famous and Effective’ work for its clients, is the new Human Resources head. Chitre will report to Grey group India chairman and managing director Sunil Lulla. 

With over 18 years of work experience across key HR areas including competency systems, talent acquisition and retention, performance management, strategic organisational policies and training, she has worked in several advertising agencies and corporate houses, actively partnering senior management. Until recently she was with Reliance Industries as HR vice president.

On welcoming Chitre, Lulla stated, “I am deeply delighted to have Shilpa on board. She will partner me in driving new age processes to enhance our professional services and capabilities, across all our services, of advertising, activation, retail design and digital. I find Shilpa to be a very skilled, competent and articulate HR Professional, up to date with new HR trends including digital. She joins GREY group as it accelerates its growth in creating an integrated offering for its clients, poised to make brands of its clients brands truly Famous and Effective”.

 “I am delighted to return to the communications business at a time, when Grey group India is transforming itself. With all the growth ahead of us, I will leverage all my experiences, to help create an agency with a huge, competitive difference; via talent, skilling, processes, leadership and enormous passion,” she said on her new role at the agency.