Mumbai: GREY group India has appointed Ankit Mathur as the group creative director for its Mumbai office.

He will be based in Mumbai and will report to Sandipan Bhattacharyya, who is managing director and chief creative officer – South Asia. This is another significant addition to the creative force at GREY to underline its approach of offering famously effective creative work through a truly hybrid approach and skillsets.

Mathur brings with him over 11 years of expertise in delivering breakthrough creative work for brands like Uber, Jeep, NIVEA, Spotify, Flipkart, Frooti, and Jio to name a few. His last stint was with Dentsu Webchutney as a creative Director. He has also worked with other leading agencies like Digitas and McCann group on a wide spectrum of brands.

“We’ve been walking the talk on hybrid creative solutions for a while now and demonstrating how the future agency is one where diverse skill sets come together and create ideas for a digital-first world. Ankit has a great blend of strategic prowess, creative purpose and craft to add to the amazing mash-up of talent we have at GREY. He’s totally ready to make some deep dents in the creative universe and he’s found just the right place,” said Bhattacharyya.

On joining GREY group, Mathur said, “The kid inside of me is very proud to share the corridor with people whose work inspired me to join advertising. I see Grey and my goals converge at a simple point – create work that lasts and build platforms for brands that give great opportunities to connect with the audiences in meaningful and delightful ways.”

Mathur has been recognized on the Social Samosa 30under30 list, served as a Shadow Juror for YouTube Awards 2022, and holds a degree in Crafting Creative Communications from MICA. He’s also serving as an Adjunct Professor at Miami Ad School, Mumbai. He lives to do work that gives joy and fulfilment, whether it’s in the output or the process.