Mumbai: FloBiz, a fintech startup and neobank for growing Indian SMBs, has brought Pulkit Saboo on board as director of marketing. 

In his new role, Saboo will be responsible for creating and executing FloBiz’s brand and marketing strategy. He will spearhead partnerships and collaborations with a diverse stakeholder ecosystem while curating unique experiences for SMB partners. Saboo will also lead the creative and strategic thinking for brand and marketing functions, said the company in a statement.

"Pulkit is an experienced marketing professional who has led high-performing teams and delivered some of the most memorable campaigns for major brands across categories," said FloBiz founder and CEO Rahul Raj. "I am confident that under Pulkit’s leadership, we will scale newer heights as we enter into neobanking space and build deeper inroads into SMB space across cities and regions throughout the country.”

Saboo previously served as the senior marketing manager at Ola for India and international markets, Aditya Birla Fashion and Retail, and SABMiller. Armed with the experience of over a decade, he started his career as a software engineer at Infosys. In addition, Saboo is an alumnus of Mudra Institute of Communications, Ahmedabad (MICA).

"The time could not have been more opportune than now for FloBiz to start this digital revolution for the SMB segment," said Saboo on his new assignment. "With a deep understanding of SMBs’ expectations and pain points, we are poised to change the way of age-old business operation practices through a superior product offering. We are on a mission to deliver an unmatched experience to businesses making their digital transformation journeys."