MUMBAI: With an aim to offer superlative services to clients, Dentsu Aegis Network (DAN) India has decided to bring together its data and programmatic functions under one roof. The new division will be called DAN Programmatic and will be led by Gautam Mehra as part of his expanded role. Under this new mandate, Mehra will now be designated CEO, DAN Programmatic even as he continues to serve as Chief Data Officer, Dentsu Aegis Network – South Asia. As the CEO of DAN Programmatic, Mehra will be guided by Shamsuddin Jasani (Shams), Group Managing Director – Isobar South Asia and ‘executive sponsor’ for DAN Programmatic South Asia. 

Speaking on the occasion, Shams said, “We have an amazing data practice as well as a programmatic product. And both are doing exceedingly well. However, we think that by getting the two together we could really create an industry-leading product, which is head-and-shoulders above anyone else in the market.  Gautam has been a great contributor to the success of Dentsu Aegis Network in India and under his leadership, our Data Practice has flourished. I believe that DAN Programmatic will be able to create the gold standards for programmatic in India.”

Commenting on his appointment, Mehra said, “The Data practice at DAN is already renowned, globally. It has developed some fantastic proprietary tools such as DAN Explore and DAN Data Labs that are already being used across more than 25 markets. We have also been the Agency Group to be pioneers in establishing Programmatic OOH and Programmatic Radio. With client needs evolving for quicker turnarounds and data-driven marketing at scale, DAN Programmatic will combine data and technology along with the Data Sciences Division and AMNET, to deliver innovation and value to our clients across the region.”