MUMBAI: Triton Communications has appointed Ashish Medhekar as executive director.  In his new assignment, Medhekar will be a part of the core management team with the mandate to drive growth.

He moves in from JWT, where he was vice president and executive business director.

Medhekar said, “We are in exciting times and I am looking forward to the opportunity of taking the Triton story forward. Triton has a history of building solid brands and has long and deep rooted relationships with its clients and I look forward to partnering them and taking the relationships to the next level.  The task is growth through great brand ideas and integrated solutions.”

Triton director Ali Merchant added, “Bringing with him a wealth of integrated experiences in communication, we are confident and looking forward to Ashish’s leadership role in Triton.  Particularly in the areas of helping dynamic growth for our clients, converting new business opportunities into the Triton fold and building a team of professionals in each area of client need.  We wish him the very best in this leadership role.”

In a career spanning over 20 years, he started his career with Contract Advertising and has worked with Agencies like Rediffusion Y&R as head of the Chennai office, Wunderman and Everest Brand Solutions where he headed the Mumbai office. He has also worked with Dentsu, and Enterprise Nexus.