Mumbai: 9X Media has announced the appointment of Priyanka Sinha Jha as senior vice president & head of its subsidiary SpotboyE, an entertainment news portal. She will lead and mentor the editorial team and be responsible for the growth and monetisation of the portal, build alliances and partnerships across digital, print, and television platforms, it said in a statement.

Priyanka, who is a senior media strategist and journalist, brings more than two decades of experience in creating and executing editorial strategy, content creation & curation, and striking alliances & partnerships across multiple platforms. Prior to joining 9X Media, she has worked in key positions in varied media ecosystems - from Screen, Hotstar, Star India, and Network18 to The Indian Express, Hindustan Times, and Magna Publications.

Commenting on her appointment, Priyanka said, “I am extremely pleased to be a part of the young and vibrant team at 9X Media and am really looking forward to work under the dynamic leadership of Mr. Pradeep Guha, a trailblazer, and pioneer in the media and entertainment industry. SpotboyE is an extremely promising venture and it has always been ‘The’ destination for news about the entertainment industry. The pandemic has created disruption across all industries. It’s interesting the way people are now consuming and engaging with media and content. This new normal is here to stay. Hence creation and curation of innovative content to quickly adapt to this new normal is the need of the hour! I look forward to working with the talented team at SpotboyE and 9X Media taking it to higher levels of engagement and relevance.”