MUMBAI: WPP's wholly-owned operating companies, Kinetic and GroupM have agreed to acquire a majority stake in France based out-of-home (OOH) company Financiere Poster (Poster Conseil).

Poster Conseil manages media planning and buying for agencies and direct clients, and provides planning and measurement technologies to both agencies and vendors.

It employs 25 people and is based in Paris. 

Poster Conseil will continue to be led by CEO Xavier Sorato. The agency’s consolidated revenues for the year ended 31 December, 2014 were EUR 9.8 million, with gross assets of EUR 8.5 million. 

Tenthavenue, Kinetic’s parent company, develops and delivers content that aligns brand objectives with consumer needs in OOH and moving environments. The subsidiary companies of Tenthavenue provide comprehensive branding services in global in-flight entertainment, OOH media advertising, mobile marketing and digital publishing.