MUMBAI: Ignitee Digital, a To The New group company, has announced the launch of Social IQ, an integrated social CRM offering.

The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance.

Ignitee Digital CEO Atul Hegde said, “The penetration of social media across all demographics of consumers has created a huge opportunity for brands and organisations to use social media for business. To The New developed Social IQ after much research and feedback and Ignitee Digital is well positioned to deliver this using our innovative SMACK services and proprietary technology platform.”

Social IQ’s business framework offers an industry-leading bouquet of 25 end-to-end social CRM use cases ranging from strategy, engagement, response management, creative, content and analytics, underpinned through a strong layer of technology. Social IQ will leverage social platforms to empower various business functions including product innovation, sales & marketing and customer experiences, as brands seek to become more relevant to the social and mobile first consumer.

To The New is bringing this solution across APAC markets through its group companies, Techsailor in Singapore and Ignitee Digital in India.