MUMBAI: FoxyMoron has bagged the digital marketing duties of the yet-to-be-launched Hindi general entertainment channel (GEC) - &TV.

To be launched from the Zee Entertainment Enterprises Ltd (Zeel) stable, the mandate comprises managing the channel’s presence on social media platforms including Facebook, Twitter, Google+, Instagram and YouTube. The account was won following a multi-agency pitch.

FoxyMoron co-founder Suveer Bajaj said that this win established its foothold in the television entertainment industry and also brings along the creative opportunity to build an entirely new brand. “As a digital partner, it will be our aim to make the channel scale from the very beginning. With soaring engagement for brands in the entertainment industry, we have great aspirations for this new channel,” he said.

FoxyMoron will work towards creating and executing content revolving around the central belief of the channel - Jashn Jeene Ka (celebrating the spirit of living). It will also create programme-specific content for their flagship shows in order to utilize the ever growing populace of the digital space.