Mumbai: Defiance Technologies, a Hinduja Group Company, has announced its partnership with Bridgeline Digital to bring the iAPPS, an integrated digital marketing platform to its customers.

Defiance Technologies VP & head of emerging technologies and enterprise solutions business Kumar Mallampalli said that technology led marketing moves to the core of the enterprise and businesses expect more from their digital marketing assets.

“With the iAPPS platform, we bring next generation digital enablement for tighter customer connects across multiple channels. Businesses that depend on channel partners such as dealers and franchises can reap particularly rich benefits from iAPPS. They now have a world class tool to create superior customer engagement across hundreds of dealers and franchises backed by strong out-of-the-box personalisation and content automation abilities,” added Mallampalli.

In other words, the entire brand management process gets significantly enhanced and becomes easy to manage and is also cost-effective. The entire platform is cloud enabled and integrated with robust analytics.

"We’re very pleased to be able to offer iAPPS solutions to Defiance Technologies customers,” says Bridgeline Digital’s vice president for APAC Titas Gupta. “Bridgeline sees great growth opportunities in the APAC region and is excited to be able to partner with a player as strong as Defiance Technologies. We’re confident that we can replicate the success we’ve had with iAPPS in the North American market across AsiaPac”.