MUMBAI: Sumadhura Group, one of South India’s top realtors, recently launched an ad featuring its brand ambassador MS Dhoni as a part of the group’s upcoming brand campaign #HomesYouDontWantToLeave.

The campaign is being launched to create the impression of Sumadhura homes as ‘Homes you don’t want to leave’ in the minds of the viewer. The ad wishes to emphasise on the unparalleled amenities and quality homes that Sumadhura Group stands for and focus on how with over 20 years of experience in the sector, the group delivers above and beyond just a home to buyers. The campaign is also being launched as a 20 second TVC.

Commenting on the campaign, Madras Global creative head Sendil Kumar said, “MS Dhoni is one of the most familiar faces in the media today. The challenge was to create a narrative that uses Dhoni effectively from a brand awareness standpoint while also being engaging and memorable. This campaign makes use of Dhoni’s down-to-earth nature and warm personality to drive home the message that Sumadhura homes are as world-class and lovable as Captain Cool himself. A message we’re confident will resonate positively with both buyers and owners.”

Madras Global India senior vice president Sriram Sunder added, “We could not have envisioned a better brand fit than Sumadhura and MS Dhoni. Both of them deliver world class quality, consistently. And we think that this campaign brings this out perfectly.”

Sumadhura Group vice president (sales and marketing) Srinivas Moramchetty said, “We at Sumadhura have always endeavoured to build an emotional connect and nurture our relationship with our customers. The company’s track record of innovation and quality has only helped further cement this bond. Sumadhura homes maintain uncompromising standards and world-class facilities in a league of their own catering to every need of the buyer. The new ad campaign also draws attention to the incomparable satisfaction and happiness within one’s own home that awaits a prospective Sumadhura homeowner.”