Mumbai: Edtech company BYJU'S has unveiled its new ad campaign featuring Shah Rukh Khan to highlight the launch of BYJU'S Classes with ‘Two Teacher Advantage'.

Conceptualised and created by Spring Marketing Capital, the ad film touches upon everyday concerns of students struggling to understand basic concepts at regular after-school tuition classes, bringing to light that BYJU'S two-teacher advantage helps children learn better.

With this ad, BYJU'S aims to introduce the unique concept of having two teachers in a classroom and draws attention to how this model can offer a superior classroom experience and help children gain conceptual clarity, said the statement.

“The TVC aims to present the one-of-its-kind 'Two Teacher Advantage' that makes the after-school learning experience very dynamic and redefines the classrooms of tomorrow," said BYJU'S COO Mrinal Mohit. "We want to further convey that BYJU'S Classes is the future of tuition and will help students learn better. With Shah Rukh Khan being a household name, we are confident that we will be able to bolster our connection with the students.”