MUMBAI: Staying true to its brand ethos of never settling down, OnePlus has become one of the first movers in the category to launch a Snapchat marketing campaign in India.

OnePlus has partnered with White Rivers Media to launch a pan India campaign to reach across to the millennial audience. The account will be handled by the Mumbai office of White Rivers Media.

OnePlus’ flagship for 2018, OnePlus 6 will be launched on 17 May in Mumbai.

Last week, OnePlus announced its collaboration with Disney for the upcoming Avengers: Infinity War and as a part of this collaboration, OnePlus has confirmed the OnePlus 6 Marvel Avengers limited edition to be launched alongside OnePlus 6.

White Rivers Media chief executive officer Shrenik Gandhi says, "Snapchat is a great parallel platform to reach to more millennials with high spending capacity. These users are stellar content creators who open the app 20+ times a day. It is a great time for OnePlus to engage with its users. The type of audience that you find on the platform, combined with the fascinating possibilities of reaching out to them that it facilitates, will surely generate great results for the brand launch. Being ardent OnePlus users ourselves, we look forward to the exciting opportunities of creating a great Snapchat campaign with OnePlus.”

White Rivers Media is one of the fastest growing independent digital marketing agencies working with brands across tech, e-commerce, real estate and fashion. Over the years, the agency has worked across borders, timelines and languages, making it not just international, but multicultural outfit.