MUMBAI: Studies have revealed that multivitamins are consumed for mainly two reasons, overall fitness, and health and to keep up the energy levels in today’s hectic lifestyle. To intensify awareness among people about it’s Health OK multivitamin tablet, Mankind Pharma has signed age-defying Anil Kapoor and iconic youth superstar Ranveer Singh as brand ambassadors.
The two actors have come together in one single frame to spread the message of a healthy and energetic lifestyle. The TVC campaign showcases Kapoor and Singh working in an office with back-to-back work leading to hectic schedules for both. The surprising element is that their level of energy remains constant throughout the day. Towards the end of the video, the duo reveals Health OK as their secret of energy and fitness.
The brand has adopted 360-degree integrated campaigns across all platforms like print, TV and digital and OOH.
Health OK multivitamin and mineral tablets, with its unique formulations of natural ginseng and taurine for maintaining energy, 20 multivitamin and minerals for improving overall health and Vitamin C, D and Zinc, for building immunity help cope up with modern lifestyles problems, the company said in a press release.
The move comes at a time when the country is grappling with the Covid2019 pandemic and there is an increased focus on preventive healthcare.
Anil Kapoor said, “I am delighted to associate with a brand like Mankind Pharma which has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.”
Ranveer Singh said, “In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure that people will benefit immensely from this new product by Health OK. I look forward to being a part of their growth journey.”
Mankind Pharma general manager - sales and marketing Joy Chatterjee said, “Our plan to expand our OTC (over the counter) category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have rigorous plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two mega superstars, Anil Kapoor and Ranveer Singh, will help us further strengthen and build the awareness for this category.”
