MUMBAI: Personal care brand Mamaearth has commemorated its fifth anniversary by pledging to re-use paper and reduce wastage.

The startup created “The Mamaearth Good Book”- a notebook made from discarded papers. It collected over one lakh sheets of used paper and created notebooks from them, and distributed them among employees, partners and friends.

In addition to their own employees, Mamaearth invited other organisations to join them in their pledge to use both sides of the paper at the office and reduce paper wastage. They have sent across these ‘GoodBooks’ to multiple organisations to spread awareness. Over 30 organisations have partnered on this initiative so far.

”As we celebrate the fifth anniversary of Mamaearth, we wanted to do something that has an immediate impact on us and our community. Hence we decided to reduce paper wastage by reuse by way of “The Mamaearth Good Book”. We saw an overwhelming response from partner brands towards the initiative too. We are committed to our values and consumers and this is what connects us with the millennials and the Gen Good,” said Mamaearth co-founder and CIO Ghazal Alagh.