MUMBAI: Two brands -- Hindware & TicketNew.com -- have associated with Shah Rukh Khan's company Red Chillies and his upcoming movie 'Jab Harry met Sejal'.

India’s online movie ticketing site Ticketnew.com announced that the company has signed-up with Bollywood’s Red Chillies Entertainment as associate sponsor for its upcoming movies starting from Jab Harry Met Sejal, which opens nationwide on 4 August. Hindware recently launched a co-branded TVC in association with brand ambassador SRK's anticipated movie.

Ticketnew.com meantime is also offering a flat Rs. 100 discount on the purchase of every ticket for the current Jab Harry Met Sejal on its platform through website or mobile. Ticketnew.com has also partnered with PVR, Cinepolis, Inox, Carnival Cinemas, among others, offering consumers the best state-of-the-art theatre facilities.

TicketNew founder CEO Ramkumar Nammalvar said: “Our platform is set to offer millions of SRK fans advance tickets for Jab Harry Met Sejal."

The TVC will be aired at 350 cinema halls across 203 cities in India for a duration of three weeks and will be also be available online on YouTube for more than 30 days. Conceptualised with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khan - as both are experts in their respective fields.

The TVC is a seamless amalgamation of memorable scenes from the movie where Khan is seen as an expert guide and explains Hindware’s expertise in building dream bathrooms. 

HSIL Limited president - building products division Manish Bhatia said, “Our brand ambassador Khan’s movie had the right attributes of being an expert companion in one’s journey to achieve something of their dreams, which Hindware truly believes in and is also our new brand positioning.”