MUMBAI: Budweiser, in its 10th year in India, has announced its latest campaign that reiterates the brand’s aggressive plans to grow in the market by building on the brand’s legacy. 

Developed by New York based creative agency Anomaly, the campaign is a bold and unapologetic narrative of the brand’s legendary story – Budweiser is brewed on its own terms for people who live life on their own terms. The 25-second film derives its genesis from the brand’s core principles of freedom, ambition and authenticity.

ABInBev India  marketing director Kartikeya Sharma said; “Budweiser has remained authentic to its roots, and innovative at the same time to create the best brand experience for our audience. After 10 years of being present in the Indian market, we feel the time is right to expand our outreach while we aim to push the envelope on elevating the brand experience.”

He further added, “Budweiser’s legacy is not only about creating perfection and attention to detail in a bottle but also about how the brand has been an intrinsic part of global culture from music to sports. In India, Budweiser’s vision is to drive and shape the electronic music culture with homegrown and international artists who are brewed the hard way.”

Since its launch in the country in 2007, Budweiser’s communication was led by digital media supported by on-ground experiential.  This is Budweiser’s first multi touch point campaign that has been rolled out on all platforms of media like print, electronic, outdoor and digital medium.