MUMBAI: Wunderman Thompson Kolkata has won creative mandate for ‘Spark’, a flagship brand of The Indian Steel and Wire Products Ltd – (ISWP) - a subsidiary of Tata Steel Ltd. The agency will be responsible for communication development, as well as providing strategic inputs to build Spark into a Rs 100 crore brand of high-quality Steel Nails, MIG Wire, and Welding Electrodes.

ISWP has its registered office at Kolkata and major plant locations at Jamshedpur.

ISWP MD Neeraj Kant commented, “We believe, with Wunderman Thompson, as our creative and strategic partner, we will be able to do some great work together which will help us create a brand which fulfils the expressed and latent needs of our valued customers. The tangible benefits and the intangible aura of the SPARK Brand should strengthen our leadership in the relevant sectors. We are confident that Wunderman Thompson will help us to give our customers an outstanding and differentiated experience while buying our brand.”

Reflecting on this development, Kolkata SVP and managing partner Vijay Jacob Parakkal said, “We have been partnering with Tata Steel for over nine decades and am thrilled to further strengthen this association by welcoming ISWP to the Wunderman Thompson family. ISWP opens up an unique opportunity for us to start a conversation in a category which has been traditionally commoditised. We are really looking to doing some fabulous work and building this category and the brand Spark.”