NEW DELHI: Martech start-up Wondrlab has bagged the creative duties for Emami’s power brand Navratna. The business will be looked after by the agency’s content platform.

The new mandate covers integrated duties for two of the company’s flagship brands, Navratna Cool Talc and Navratna Cool Oil. To kickstart this association, the agency will conceptualise a summer campaign for both brands.

Emami associate vice president - marketing and business development Anupam Katheriya said, “We are happy to be associated with Wondrlab. They bring on board new energy and methods on brand building in marketing communication which would be of great value.”

Wondrlab co-founder and managing partner Rakesh Hinduja added, “Navratna is an iconic brand with strong mass appeal throughout the country. We are very excited to build on the strategic focus, storytelling narrative and apply new age thinking to this portfolio and come up with brave exciting solutions to achieve business objectives. Very glad to work with an open-minded client who gives us the creative freedom to think big.”