Mumbai: Scott Sports India has joined hands with PR agency Storynmore as its reputation management partner. Scott Sports India is a subsidiary of Scott Sports SA, a Swiss producer of premium bicycles, motorsports gear, running gear, sportswear, and winter equipment.

As part of the mandate, the agency will be managing the strategies and working closely with the national and international team of the company, said the statement.

"The strategic thoughts of Storynmore resonated well with our business goals and we look forward to working with them in our journey of building our brand and its visibility in this competitive space," stated Scott Sports India country manager Jaymin Shah.

Scott Sports started operations in India in 2010 and currently supports India's top cycling athletes including Devender Thakur and Dr Amit Samarth and motorsports athletes such as Harith Noah and Ikshan Shanbhag.

"The brand has always inspired young athletes both in India and Internationally and managing them the forthcoming talent will be exciting for us," said Storynmore founder Nidhi Sekhsaria. "We are hoping that we can produce some quality and strategic work that reaches our target audience and helps Scott Sports interact with the correct audience."