Mumbai: Public relations digital agency Kaizzen has won the communications mandate for poker platform Mind Sports League.

According to a statement, the mandate encompasses providing strategic communications support, covering corporate reputation management, brand visibility, and crisis management across media platforms for its products, Poker Sports League, Hashtag Poker, and Hashtag Production.

“The team’s (Kaizzen’s) experience in managing similar mandates for other industry bodies and clients in the sports and gaming space helps them understand the technicalities of this sector and accordingly customise a communications strategy for us," said Mind Sports League CEO and founder Pranav Bagai. "Handling communications for PSL in the past affirms my belief in their ability to deliver strong results.”

Mind Sports League is establishing trends in the poker industry with its novel products and platforms which has created an ecosystem for poker enthusiasts in India.

“We are excited for the opportunity of working collaboratively with the MSL’s team as we look forward to applying our strategic expertise to execute innovative, disruptive, and high-impact PR campaigns that positively impact the business," stated Kaizzen president Nikhil Pavithran. "Sports & Gaming is one of our strong practice areas, and the current mandate will help consolidate this practice even further.”