MUMBAI: Panasonic India has appointed the digital agency from Dentsu Aegis Network Isobar as its digital agency. The mandate is for a full-service digital business of Panasonic.

Sharing his thoughts on the association, Panasonic India Brand and Marketing Communications head Sarthak Seth said, “We are glad to see the enthusiasm that people at Isobar have for Panasonic. We’re really looking forward to innovative ideas that they bring to the table.” Seth added, “Panasonic is one of the pioneering brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work Isobar has done in the past, we are confident that we’ll be able to accomplish some great work together.”

Isobar India managing director Shamsuddin Jasani said, “Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our focus on creating brand narratives which ultimately lead to brand commerce are really hitting home with our clients.”

Isobar India vice president Gopa Kumar said, “ We are extremely happy to have Panasonic on board. We are looking forward to creating some truly inspired and creative work for the brand in the days ahead in keeping with our focus on brand narratives leading up to brand commerce.”