MUMBAI: Mankind Pharma, the fourth largest pharmaceutical manufacturing company headquartered in India has appointed Grapes Digital to handle its PR mandate.

Grapes Digital’s Delhi office will be responsible for public relations strategy, planning and execution for Mankind Pharma and the seven brands under the corporate brand; Prega News, Manforce Condoms, Gas-O-Fast, Acnestar, Health OK, Safekind and Unwanted72.

The agency will strengthen Mankind Pharma’s core brand value as a trusted leader in the pharmaceutical Industry, leveraging through an integrated communications approach combining strategic counselling and communication, media advocacy, crisis management and driving thought leadership in the pharma and healthcare space.

Mankind Pharma general manager, sales and marketing, Joy Chatterjee said, “We believe that leveraging Grapes Digital’s expertise and long standing experience in the industry will enhance our brand visibility and connect with the target audience. We are confident this partnership will help us communicate our purpose as a brand and build the vision.”

Grapes Digital founder and CEO Himanshu Arya said, “We are delighted that our deep and extensive understanding of corporate communications and a strong team have helped us win the mandate for Mankind Pharma, in their communication journey. We are keen on delivering result-oriented strategies and are delighted to leverage this association.”