Mumbai: Digital-first marketing agency Grapes Digital has won digital AOR and communications (PR) mandate for edtech start-up Suraasa. It will service the account from its New Delhi office.

As part of the win, the agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand. Apart from that, it will also focus on providing creative solutions, digital branding and strategy, content planning for social media marketing along with public relations to enhance the brand’s proposition in the industry, said the statement.

“In the last few years, the demand for ed-tech has increased drastically, and the sector has witnessed tremendous growth and evolution," said Grapes Digital founder and CEO Himanshu Arya. "Suraasa is a pioneer in teacher-growth-focused learning. It is quite encouraging for us to partner with a brand like Suraasa that aims to revolutionise the teaching landscape in India and beyond."

The edtech platform offers development programmes to help teachers expedite their professional growth and create a high-impact learning environment in classrooms. Suraasa also partners with premium schools to let them hire Suraasa-qualified teachers at zero cost, said the brand.

“Our vision of helping teachers grow in their career is a unique idea for everyone out there and it takes very thought-through marketing and creative strategies to reach our niche as well as make them take the desired action," stated Suraasa founder and cognitive scientist Rishabh Khanna. "We look forward to establishing this new partnership with the agency and are confident that the team at Grapes will play a key role in helping us achieve our vision.”