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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 16 October 2008 - 29 October 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Diageo India
|
Lodestar Universal
|
Starcom Worldwide
|
180-200 million
|
| Mediaedge:cia | |||
|
Saint Juice (Parle Agro)
|
-
|
OMD India
|
40 million
|
|
Creative
|
|||
| Saint Juice (Parle Agro) | - | CreativeLand Asia | 40 million |
| Sleepwell Mattress | - | Rediffusion Y&R (Delhi) | 150 million |
|
Creative & Media
|
|||
|
Global Incredible India campaign (Ministry of Tourism)
|
-
|
Crayons
|
2.5 billion
|
| - | Euro RSCG | ||
| - | Span Communications | ||
| - | ZenithOptimedia | ||
|
Punjab National Bank (PNB)
|
Interpub
|
Interpub | 300 million |
| Perfect 10 | Perfect 10 | ||
| Basic 4 | Basic 4 | ||
| Crossway Communication | Crossway Communication | ||
| - | Bates 141 | ||
| - | Mercantile Advertising | ||
| - | Impact | ||
| - | Indo Aryan (empanelled) | ||
|
Sisco (sportswear)
|
-
|
Creative Thinks Media
|
20 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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