MUMBAI: Textile company Sangam India has released their television commercial to launch their latest collections -- Naturals and Glaciers.

Conceptualised by TWBA India, the campaign features its brand ambassadors – actor Suniel Shetty and cricketer Virat Kohli.

The concept of the campaign lies in ‘You are what you wear.’ The commercial portrays shorts stories of two men -- Suniel Shetty and Virat Kohli -- who discover how to turn a ‘no’ into a ‘yes’ with Sangam. Wearing Sangam makes people look at them in awe, appreciation and respect.

Sangam executive director V K Sodani, Executive Director said, “We launched the new campaign keeping in mind our latest collections. This festive season, we wanted to give our customers something that they have been looking for – to look like ‘someone’ they are and truly believe in themselves. We’re positive that people across the country will relate to the message and that the new collections will receive a positive response.”

Naturals is a special wrinkle-free product while Glaciers has anti-microbial qualities ingrained into the product offering.

Sodani added, “During the fiscal, Sangam plans to expand its collection and strategic alliances. We plan to roll-out stain release and non-iron fabric collections.”