MUMBAI: Jewellery manufacturer Gitanjali Group has launched a new brand, Gdivas and has roped in Bollywood actor Neha Dhupia as the brand ambassador for the same.

The new Gdivas range, starting from Rs 3150, is specially designed for the "confident and stylish women of today" the company said.

"Gdivas is a new brand under Gitanjali which caters to the young woman with adulation everyday for every occasion. These are light weight and elegant pieces that can complete your any day attire," said Gitanjali Brands CEO Niyat Parekh. "Dhupia very well represents the young, independent and social woman who is the perfect face for Gdivas."
 
Dhupia added, "It‘s wonderful to be associated with a fashion forward brand like Gdivas, offering young professional women like me, jewellery which we can flaunt for every occasion, an extensive yet affordable collection to choose from, which adds flair to any outfit and above all, all occasions, truly making one feel like a diva."

The company is also launching a new TVC with Dhupia, which revolves around a day in a young modern woman‘s life- a woman who just like most young urban women, is aware of how she needs to look and carry herself, is in search for the perfect outfit with the right accessories, including jewellery which is trendy, chic and lightweight and yet complements her every mood and occasion. Gdivas spells out that it‘s time to be jeweled with adulation everyday with stunning pieces complimenting an everyday look for the diva in you.

Gitanjali Group also houses brands like Nakshatra, D‘damas, Gili, Asmi, Sangini, and Giantti.