Mumbai: Video editing tool MontagePro by Mitron TV has partnered with eka.care to launch an influencer led initiative to reach out to the audience in metros & small towns of India and help them with healthcare facilities.
eka.care app, which is CoWin approved, builds digital solutions for health care providers such as doctors and care seekers. It has built an AI-based innovation on WhatsApp that helps Indians to download vaccine certificates, book vaccine appointments amongst a host of other facilities.
With MontagePro and its creators, the initiative in one week reached over 3.7 million Indians through the medium of social media and saw close to 35 per cent of overall vaccination slot bookings and around 60 per cent CoWin vaccination certificate downloads happening through the WhatsApp bot-based innovation, the platform said in a statement on Tuesday.
"We launched MontagePro in the month of March with the sole aim of helping the creator’s community across the globe with a free to use editing tool," said Mitron TV's CTO & co-founder Anish Khandelwal. "Partnering with brands like eka.care gives our creators an opportunity to engage with brands and help them in reaching out with their initiative to a maximum number of consumers. As a brand, we look forward to such partnerships which have a great cause and help Indian citizens at large."
"eka.care is for better health outcomes of Indians. We built the app in 9 languages to facilitate local experiences and ease of use," eka.care founder & CEO Vikalp Sahni said. "When we received approval from CoWin, we went back to the drawing board with the same innovative philosophy, so that vaccination slot booking and certificate download happens in a matter of seconds. MontagePro assisted us in ensuring that we reached the right audience, where super simple and conversational experiences in local languages were essential. We are super happy with the reach we have got and it opens up new opportunities for us to collaborate with MontagePro and its brilliant network of influencers who care to participate in this #LargestVaccinationDrive of the earth."
The initiative aims to reach more than 16 million Indians in the next two weeks.
