MUMBAI: Havas Media has won the media mandate for Neo Milk Products, a five year old diary company based in Delhi/NCR.

Talking on the appointment, Neo Milk Products director and president Dinkar Suri said, "Neo Milk Products - the Delhi/NCR dairy products company - have conceived a unique ‘Dahi‘ as the flagship product of our Neo value added dairy range. The Neo ‘Ghar Jaisa Dahi‘ needed an equally unique communication partner who could get the message across to consumers. We know Havas Media understands the category where branding and strategy plays a big part to be a major plus in this regard. Their meticulous, innovative and tailor-made approach convinced us that they are the people to partner with in our growth plans."

Havas Media Group India and south Asia CEO Anita Nayyar said, "We are delighted with yet another win further establishing our services proposition. It is an important one as value-added-products in the dairy segment gains prominence, providing health and nutrition to busy India. The company is backed by strong players and a management keen on pan-India presence; we look forward to working with them."

Havas Media India managing director Mohit Joshi added, "2013, has been a very good year to date. We are working towards extending this winning streak and plan to get very aggressive."

With the help of private equity company Ambit Pragma, Neo expand its horizon from its B2B business of sweet condensed milk to value-added dairy products. The brand has a theme of ‘Happiness in Health‘ and it aims to make its presence felt with consumers across the country.