MUMBAI: Asia’s largest DTH brand DishTV, in order to add to the festivity fervour, has undertaken various activities in West Bengal in association with ABP Ananda. They have come up with the campaign -- “Every home HD home” to amplify the HD reach during Durga Pooja (Pujo, in Bengali) celebrations.

This campaign comprises digital, social media, broadcasting, radio and 'pandal' branding. The HD offer comprises 26 HD channels at Rs 84 (plus 18 per cent GST).

DishTV SVP - marketing Sukhpreet Singh said: “With users aspiring for HD channels, this move is to encourage them to embrace HD channels at the most minimal costs."