Mumbai: TAM India has released a quarterly advertising report on GEC channel genre for Jul-Sept’23.
Television ad volumes in the GEC genre showed a steady four per cent increase during both the periods of Apr-Jun’23 and Jul-Sept’23 when compared to Jan-Mar’23. Additionally, Jul-Sept’23 saw a one per cent rise compared to Jul-Sept’22 in the GEC genre.
Food & beverages, personal care/personal hygiene and household products sectors maintained their rankings as first and second and third respectively, during Jul-Sept’23 compared to Apr-Jun’23. ‘Banking/Finance/Investment’ and ‘Babycare’ emerged as newcomers in the top 10 list of sectors during Jul-Sept’23, surpassing their positions in Apr-Jun’23. Together, the top 10 sectors accounted for 94 per cent of the ad volumes during Jul-Sept’23.
The toilet soaps category maintained its leading position, securing nine per cent of ad volumes during Jul-Sept’23 as it did in Apr-Jun’23. Additionally, toothpastes, biscuits, and chocolates preserved their rankings at fifth, eighth, and ninth places, respectively, in Jul-Sept’23 compared to Apr-Jun’23. Collectively, the top 10 categories contributed 43 per cent of ad volumes in Jul-Sept’23. Among these, mosquito repellents emerged as the sole new entry in the top 10 list of categories during Jul-Sept’23 when compared to Apr-Jun’23.
Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions during Q’1, Q’2 and Q’3 of Y 2023. Together, the top 10 advertisers contributed 66 per cent share of ad volumes in Jul-Sept’23.
In Jul-Sept’23, Britannia Industries was the only new entrant in the top 10 list of advertisers.
Dettol Toilet Soaps ascended to first position in Jul-Sept’23 compared to its seventh position in Apr-Jun’23. The top 10 brands together covered 12 per cent share of ad volumes in Jul-Sept’23. Lifebouy Toilet Soap, Horlicks and Clinic Plus.
The 'Ecom-Online Shopping' category experienced the highest surge in ad secondages, boasting an 83 per cent increase in television advertising for GEC genre. Among the top 10 categories, Diapers exhibited the most substantial growth percentage, skyrocketing fourfold during Jul-Sept’23.
Shampoo were the new entrants in the top 10 brands list in Jul-Sept’23 over Apr-Jun’23. Out of the top 10 brands, four of them belonged to Reckitt Benckiser (India) and six belonged to Hindustan Unilever in Jul-Sept’23.
In Jul-Sept’23, Hindi GEC maintained its leading position, claiming a 24 per cent share of ad volumes compared to Apr-Jun’23. The top five channel subgenres collectively represented 68 per cent of ad volumes during Jul-Sept’23.
