MUMBAI: OnePlus, a mobile technology startup, has released a short film titled “The Perfect Partner for a #HappyDiwali” to mark the beginning of the festivities as part of its Diwali Dash campaign 2017.

This year’s creative aims to engage with youth through a clutter-breaking story-line in a true OnePlus style. The video is a first of its kind take on Diwali festival with a cheerful vibe which aims to appeal the millennials. Once again OnePlus brings offbeat content to audiences which they can relate to and enjoy, in line with the OnePlus’ ‘Never Settle’ motto.

OnePlus India general manager Vikas Agarwal said, “The idea was to develop a simple yet entertaining creative that is not just relatable but also leave you with a smile on your face.”

The video personifies Diwali as the most ravishing festival who works hard to fulfill everyone’s dreams and wishes but is eventually bogged down by all the madness surrounding the festival. In a way, she reflects the lives and challenges of a modern youth who is expected to multi-task and consistently deliver on everyone’s expectations.

In this case, Diwali lacks a partner who can help her retain the title of the ‘Star Performer’ and help her through multi-tasking and making the festival memorable for everyone. OnePlus 5 comes to her rescue as the perfect partner for Diwali which brightens her up with the power of 8GB RAM, highest resolution Dual Camera System and Dash Charge for fastest charging, making for a #HappyDiwali. 

Dentsu Digital India senior creative director Rajesh Narasimhan says: “Diwali is when brands go berserk, so it is imperative that we push ourselves to serve consumers some explosive stuff and break through the clutter. Narratives are changing and so are film durations."