Mumbai: Home automation company GreatWhite has recently announced Bollywood star Tiger Shroff as its brand ambassador. The actor will also be the face of its new marketing campaign. 

The brand believes Shroff's personality and traits reflect that of GreatWhite distinctly.

“Passion, excellence, and trust are the principles which I strongly value. I always strive to achieve that little bit extra which makes my performance great," said Shroff. "GreatWhite as a brand believes in achieving a level of greatness in their products, I am very honoured to be a part of the GreatWhite world."

GreatWhite Global MD - India, UAE & Africa, Hemang Shah, said, “It is great to have Tiger Shroff on board. He is young, dynamic, and has a great future, his personality and values strongly resonate with the GreatWhite brand. We are looking forward to the association and are sure that his presence will take our brands to higher levels."