MUMBAI: Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

Marking the coming together of smart promotional mechanics with world-class entertainment brands, the retail loyalty programmes will feature DC’s iconic characters in exciting promotional campaigns including instant rewards programmes, redemption and sponsor rewards systems, games and ‘spend and get’ offers at hypermarkets, supermarkets, petrol stations, convenience stores, and DIY and home improvement outlets, across the EMEA region.

Exquisite CEO Michael Shina said, "We are very excited to team up with Warner Bros. Consumer Products and have the opportunity to work with the world-renowned DC brand. With a spectacular line up of DC Super Heroes, alongside our roster of beautiful campaigns, we are confident and know we will have a successful partnership."

Warner Bros. consumer products EMEA SVP and GM Julian Moon said, "The programmes they develop are attractive to new customers, and retain customers with added value incentives. This exciting partnership offers us an amazing opportunity to enhance the relationship their consumers have with DC Super Heroes, while extending the presence of WBCP’s portfolio across all sectors of European retail.”