MUMBAI: Indian online sports gaming platform Dream11 has announced cricketer Mahendra Singh Dhoni as its new brand ambassador. The former Indian captain will be the new face of Dream11’s multi-channel marketing campaigns and brand engagement activities.
Dream11 is a game of skill that offers sports fans a platform to showcase their knowledge. Dhoni’s immense popularity will play a significant role for attracting more users.
Dhoni is delighted on the new association and said, “It gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand. The Dream11 platform perfectly defines the importance of choosing the right players and building a team as per the playing conditions.”
“We are thrilled to have Dhoni on board, who is well-known for being a strategic thinker and a visionary leader - attributes that resonate perfectly with Dream11’s brand proposition. This partnership is impeccably timed with Dream11’s next phase of growth and the unveiling of its new logo and visual identity. We believe that our association with Dhoni will further build the Dream11 brand, enabling sports fans to experience our unique format,” said Dream11 CMO Vikrant Mudaliar.
On Dream 11 platform fans can create their own team of real-life players from upcoming matches, score points based on on-field performance and compete with other fans. It helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator.
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