MUMBAI: Dentsu Aegis Network India has announced that it is now an official Facebook Marketing Partner (Ad-Tech), making it the first global agency network to receive a badging for Ad-Tech, through its flagship platform Dentsu Aegis Network (DAN) Data Labs developed out of India.

Facebook Marketing Partners are companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency with Facebook marketing and must demonstrate expertise and specialisation.

Commenting on the badging Dentsu Aegis Network chairman and CEO – South Asia Ashish Bhasin said, “Aligned with our global vision of being a 100 per cent digitally-led business, DAN Data Labs is just the kind of innovation that drives our growth towards that mission. Led by Gautam, the data sciences team has had a record of driving innovation in digital marketing by bringing to the forefront new technologies to transform the way we do business today not only in India, but in several other countries around the globe.”

DAN Data Labs is a globally scaled platform built by the data sciences division of Dentsu Aegis Network India. It includes a suite of sophisticated products that deliver deep audience insights, ability to activate across platforms and performance optimisation towards various goals. All of this in on a single system that is designed by digital marketers for digital marketers.

Dentsu Aegis Network chief data officer- South Asia Gautam Mehra added, “We are proud to be recognised by Facebook as a Facebook Marketing Partner and being vetted for excellence in exactly the things needed to drive successful marketing campaigns. Receiving this validation is an added testament to the success DAN Data Labs has enjoyed in the 30+ markets where the platform has delivered efficiency at scale. It is indeed an honor to be the first global agency group to receive this badge and continue to achieve client satisfaction through innovation on a worldwide level. With this new partnership, we hope to continue to build new solutions on the backbone of machine learning and being exposed to even more product alphas from Facebook.”