MUMBAI: BookMyShow and BBH India have teamed up to welcome BAZZAR, the newest original production of the live entertainment leader Cirque du Soleil, to India with a new digital ad film. The digital ad film brings to life the essence of this spectacle with hand drawn illustrations and slam poetry. The result is a ‘trippy’ film that will blow your mind.

You can watch the film here

Marzdi Kalianiwala, SVP- Marketing and Business Intelligence, BookMyShow said, “Cirque du Soleil BAZZAR is about infinite creativity that they bring alive through their unbelievable performances. This immersive theatrical experience is a brilliant mix of state-of-the-art costumes, captivating music and impressive staging which is something that has never been seen before in India. We wanted to bring alive this creativity through an innovative digital ad film while staying true to the nature of the show.” 

Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added, “Cirque du Soleil BAZZAR, is a mind-blowing entertainment extravaganza and we needed to communicate that in an animation film. Nothing can equal the brilliance of actually catching a show, but we wanted to capture how people who watch the show would feel, or describe it. The slam voiceover helped in creating the mood and gives the film a unique Big Top announcement feel.”

Credit List

Agency: BBH India

·      Chief Creative Officer & Managing Partner: Russell Barrett

·      CEO and Managing Partner: Subhash Kamath

·      Creative Directors: Sapna Ahluwalia, Yohan Daver

·      Art Director: Sapna Ahluwalia, Akshata Kale

·      Copywriter: Yohan Daver, Siddharth Shah

·      Illustrator: Shirin Kekre

·      Animator: Karl Gonsalves  

·      Business Director: Anish Kotian

·      Senior Business Partner: Khadija Attarwala

·      Business Partner: Rachit Koradia

·      Head of Production: Khvafar Vakharia

·      Agency Producer: Rahul Prakash, Rahul Kulkarni

·       Strategy Director: Yudhishthir Agrawal

·       Strategy Partner: Pranoy Kanojia

Music Production House: Mothership Studios

·      Music Post Production – Mothership Studios

·      Executive Producer: Kashif Menon

·      Producer: Pulkit Sankhala

·      Sound Engineer: Amith Gupta

·      Voice Over: Roshmin Mehandru

·      Music Composer: Arjun Nair (AurMaango Productions)