Mumbai: In its brawl with Elon Musk’s Twitter, Meta’s Instagram has officially put ‘Threads’ into action – the newly launched app is designed for text-based conversations.

In a note to the media, Meta CEO Mark Zuckerberg mentioned, “Whether you’re a creator or a casual poster, Threads offers a new, separate space for real-time updates and public conversations. We are working toward making Threads compatible with the open, interoperable social networks that we believe can shape the future of the internet.

Instagram is where billions of people around the world connect over photos and videos. Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas. Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests – including the people you follow on Instagram and beyond. And you can use our existing suite of safety and user controls.”

The app is available for iOS and Android users in over 100 countries, including India.

Threads enables users to share posts with up to 500 characters and integrates several features suggestive of Twitter's functionality.

The disposition of Threads is similar to Twitter - the tweets are called 'threads', and retweets are called 'reposts'.

While Threads operates as a standalone app, users can log in using their Instagram accounts, seamlessly carrying over their Instagram usernames. Additionally, there is an option to customize profiles exclusively for Threads.