Mumbai: Online reputation management is a way to improve how your customers see your brand. It can help you increase customer trust, build industry authority, and even generate more sales.

For a user, the brand must display or provide correct solutions for their queries. If the questions are not resolved, a user may not trust the brand for their requirement, thus making the user provide negative comments on the brand, which is then marked by the internet algorithms. This takes a heavy toll on the brand’s reputation as it slips down from the search results giving a window for the competitors to rise higher.

Rannkly is an AI-driven platform that handles online reputation by monitoring, analyzing, and responding to reviews and social media by creating and scheduling interactive posts only on one single dashboard. Rannkly's Whatsapp QR CODE feature is an interface that reduces the manual efforts of both organisation and the customer by allowing them to easily access a WhatsApp chatbot for assistance with various tasks. By simply scanning the QR code one can be directed to the WhatsApp chatbot where they can see the menu, place orders, make reservations, provide feedback and reviews, post on social media or do anything according to business needs.

With this user-friendly feature, businesses can enhance customer satisfaction and streamline their operations. Another brand new feature of Rannkly includes Competitor Analysis which helps businesses identify their competitors' strengths and weaknesses based on reviews and ratings, providing you with valuable insights into their business. With the help of this, businesses can keep track of their competitors’ ratings and review trends and identify the areas to make improvements.

Indiantelevision.com caught up with Rannkly CEO Vishnu Sharma to tell us more on how ORM, its functions, its impact on businesses and more…

Edited excerpts

On Rannkly's AI-driven platform helping businesses handle their online reputation management effectively

Managing a business can be a demanding task, with various responsibilities such as marketing, meetings, and client interactions. It becomes challenging for businesses, especially small ones, to effectively monitor their own operations and attend to their clients' needs simultaneously. Negativity on the internet can quickly spread and adversely impact the business's reputation and motivation.

To address these challenges, Rannkly offers a solution. Rannkly is an AI tool designed to assist businesses in maintaining their online reputation and managing their social media platforms. By leveraging Rannkly's capabilities, businesses can proactively monitor and engage with their online presence, ensuring customer satisfaction and safeguarding their brand image. With Rannkly, businesses can efficiently manage their online reputation while focusing on their core operations and fostering positive relationships with their clients.

With advanced features like Review Analysis, Smart Reply, social media automation, campaign management, report generation, messaging management and a survey tool, Rannkly has quickly become a one-stop solution for businesses to manage their online reputation. Additionally, users can create, schedule, and post social media content across multiple channels, providing a convenient and efficient way to manage their online presence.

Rannkly's innovative platform streamlines communication, enhances online presence, and provides better customer support. This makes it an essential tool for businesses looking to build and maintain a positive online image.

On Rannkly's mission aligning with the needs of businesses in managing online reputation and driving customer happiness

The importance of online reputation: In today's digital age, online reputation is more important than ever before. Customers are increasingly turning to online reviews and ratings to make decisions about where to shop, eat, and stay. A positive online reputation can help businesses attract new customers and retain existing customers.

The need for data-driven insights: Businesses need data-driven insights to understand how their customers are feeling about their products and services. Rannkly's Review Analysis feature provides businesses with insights into their reviews, such as customer sentiment, top keywords, and staff performance. This information can help businesses to identify areas where they are performing well and areas where they need to improve.

Collaboration and Team Management: Rannkly facilitates collaboration among team members by allowing them to assign tasks, track progress, and communicate within the platform. This promotes teamwork and ensures efficient management of online reputation across the organization.

The importance of customer happiness: Customer happiness is essential for business success. Happy customers are more likely to do business with a company again, and they are also more likely to recommend the company to their friends and family. Rannkly's My Reviews feature helps businesses to track customer happiness by providing them with a single view of all their reviews and business questions.

On specific features in which Rannkly offer to assist businesses in monitoring, analysing, and responding to reviews and social media interactions

With Rannkly, businesses can connect and manage multiple rating platforms like Google, Zomato, and Trip Advisor which will help them to monitor and analyze customer ratings and reviews from a single, easy-to-use dashboard.

Rannklly's My Reviews section allows businesses to view all their reviews and business questions from different platforms in a single interface. The AI-analyzed view highlights the main point of each review with the category, making it easy for businesses to identify areas where they are performing well or where they need to improve.

The Review Analysis feature provides businesses with even more insights into their reviews. Businesses can use this feature to identify their top performing areas, track staff performance, and see how customer sentiment is changing over time. The Review Analysis feature also identifies the top keywords used by customers, which can help businesses to improve their marketing and product development efforts.

With Rannkly, businesses can also generate staff reports and review reports.

Businesses can connect their different social media handles like Instagram, Facebook and Twitter to Rannkly and can easily post content, monitor interactions, track performance metrics, and engage with their audience at the same time across multiple channels, all from one platform. Businesses can track metrics like page post engagements, users engagements, page post total likes, etc.

On Rannkly's QR code solution enabling businesses to gather customer data effectively and engage with their customers

Rannkly offers businesses a QR code that customers can scan to be redirected to a WhatsApp chat. This allows businesses to streamline their communication with customers through the use of chatbot and save time. Customers can access a variety of resources through the chat, such as a restaurant's menu, a link to rate and review the business, a feedback form, and other information like discounts. The chatbot also provides prompt replies to customer inquiries, which enhances overall satisfaction.

On sharing some examples of the programming languages and technologies that Rannkly specialises in for the development of their platform

Python: Rannkly uses Python for its backend development. Python is a powerful and versatile language that is well-suited for backend development. It is also a popular language for machine learning and artificial intelligence, which are used by Rannkly to power its platform.

Backend development: Rannkly's backend development team is responsible for the infrastructure that powers the platform. This includes the servers, databases, and other systems that allow Rannkly to operate. The backend team is also responsible for developing the APIs that allow other applications to interact with Rannkly.

Language : Node Js

Frontend development: Rannkly's frontend development team is responsible for the user interface that users interact with. This includes the website, mobile apps, and other interfaces that users use to access Rannkly. The frontend team is also responsible for developing the user experience, which includes the design, layout, and functionality of the interfaces.
Language use : Vue Js and React Js

Android development: Rannkly has a team of Android developers who are responsible for developing the Android app. The Android app allows users to access Rannkly's platform on their Android devices. The Android team works closely with the frontend development team to ensure that the app provides a seamless user experience.
Language used : Kotlin, XML, Java

iOS development: Rannkly has a team of iOS developers who are responsible for developing the iOS app. The iOS app allows users to access Rannkly's platform on their Apple devices. The iOS team works closely with the frontend development team to ensure that the app provides a seamless user experience.
Language Used : Swift

On plans for future development and any upcoming features or enhancements to the platform

Expanding the customer base: Rannkly plans to expand its customer base by targeting businesses of all sizes, from small businesses to large enterprises. The company plans to do this by increasing its marketing efforts and by partnering with third-party companies that offer similar products and services.

Developing new features: Rannkly plans to develop new features that will make its platform even more user-friendly and effective. The company is currently working on a number of new features including advanced commenting, advanced messaging management, rannkly mobile application, etc.

Improving customer support: Rannkly plans to improve its customer support by providing 24/7 support via phone, email, and live chat. The company also plans to create a knowledge base that will provide customers with answers to frequently asked questions.

Expanding into new markets: Rannkly plans to expand into new markets, such as the United States and Europe. The company plans to do this by partnering with local companies and by developing localized versions of its platform.

Rannkly is confident that these plans will help it to achieve its goal of becoming the leading provider of reputation management and social media management software.