MUMBAI: Zee Entertainment Enterprises (Zeel) is all set to host its annual awards event, Zee Cine Awards 2013, on 6 January at Yash Raj Studios, Mumbai.

The award ceremony will for the first time be simulcast on Zee TV, Zee Cinema, Zing, Zee Marathi, Zee Bangla, Zee Tamil and Zee Telugu. The Red Carpet will air at 7.30 pm on 20 January followed by the main event at 8 pm.

The channel has roped in New Fair & Lovely as the presenting sponsor of the event.

 Zee Cine Awards this year is propagating the rights of the viewers to choose their favourite actor/film with the positioning ?Haq Hai Aapka?. Zee will introduce an innovative and transparent voting mechanism to make the ?Viewers? Choice? proposition of ?Zee Cine Awards 2013? credible and transparent. To ensure this, Zee has empanelled Ernst &Young as a third party to authenticate the voting mechanism. To give the viewer a platform to voice his opinion, Zee has introduced an interactive platform which is a voice portal called ?Zee Connect?.

Zeel MD and CEO Punit Goenka said, ?I?m pleased to announce that the 13th Zee Cine Awards will be held in Mumbai in January. The Awards will be telecast on 20 January 2013 on Zee TV and for the first time will also be simulcast on Zee Cinema, Zing, Zee Marathi, Zee Bangla, Zee Tamil and Zee Telegu. To ensure the authenticity of the voting mechanism for the nominations listed for Zee Cine Awards 2013, we have made the voting system toll free and brought on board Ernst & Young to audit the entire process of voting.?

In the past, Zee Cine Awards has been held in places like Macau, Singapore, London, Mauritius and Dubai.

MUMBAI: With competition among the Hindi movie channels heating up and Star Network acquiring majority of films, Zee Entertainment Enterprises Ltd (Zeel) has gone ahead and acquired some big labels after it went on an aggressive movie buying spree lately.

Zeel will be premiering the movies on its flagship Hindi movie channel, Zee Cinema. Some of the released and yet-to-be released movies that Zeel has acquired recently include Don 2, Agneepath, Agent Vinod, Barfee, Heroine, Players, Joker, Michael and My Friend Pinto.

Zeel MD and CEO Punit Goenka said, "We are happy to have augmented our vast library to bring these films to the Indian audiences. We will soon be bringing the biggest blockbusters to the small screen. These films will give us a golden opportunity to showcase some of the most awaited films on TV. We have already drawn a very positive advertiser response for the films."

Last year, Zeel had acquired films like Double Dhamaal, Tanu Weds Manu, Shaitan, Bbuddah Hoga Terra Baap, Chalo Dilli, Shagird and Pyaar ka Punchnama, among others.

MUMBAI: To pay a tribute to Amitabh bachchan and to celebrate his birthday, Zee Cinema has announced a four day special - India?s Coolest Baap.

The channel is also launching a campaign during 8 to 11 October. It will kick start the grand celebration with the premiere of Bachchan?s latest release, Bbuddah Hoga Tera Baap, on 8 October.

Zee Cinema will trace the roles and films that have made Big B a living legend.

On 9 October it will telecast Andha Kanoon at 11 am and Coolie at 2.45 pm.

On 10 October, the channel will telecast Ganga Jamuna Saraswati at 9 pm and on 11 October, the channel will air Jaadugar at 9 pm.

Side by side, a 360 degree marketing campaign will be rolled out starting 8 October encompassing all mediums ? print, on air, radio and outdoors.