Zee Cinema to celebrate Big B?s birthday from 8 to 11 October

MUMBAI: To pay a tribute to Amitabh bachchan and to celebrate his birthday, Zee Cinema has announced a four day special - India?s Coolest Baap.

The channel is also launching a campaign during 8 to 11 October. It will kick start the grand celebration with the premiere of Bachchan?s latest release, Bbuddah Hoga Tera Baap, on 8 October.

Zee Cinema will trace the roles and films that have made Big B a living legend.

On 9 October it will telecast Andha Kanoon at 11 am and Coolie at 2.45 pm.

On 10 October, the channel will telecast Ganga Jamuna Saraswati at 9 pm and on 11 October, the channel will air Jaadugar at 9 pm.

Side by side, a 360 degree marketing campaign will be rolled out starting 8 October encompassing all mediums ? print, on air, radio and outdoors.