Zee acquires big-ticket films to heat up movie channel genre

MUMBAI: With competition among the Hindi movie channels heating up and Star Network acquiring majority of films, Zee Entertainment Enterprises Ltd (Zeel) has gone ahead and acquired some big labels after it went on an aggressive movie buying spree lately.

Zeel will be premiering the movies on its flagship Hindi movie channel, Zee Cinema. Some of the released and yet-to-be released movies that Zeel has acquired recently include Don 2, Agneepath, Agent Vinod, Barfee, Heroine, Players, Joker, Michael and My Friend Pinto.

Zeel MD and CEO Punit Goenka said, "We are happy to have augmented our vast library to bring these films to the Indian audiences. We will soon be bringing the biggest blockbusters to the small screen. These films will give us a golden opportunity to showcase some of the most awaited films on TV. We have already drawn a very positive advertiser response for the films."

Last year, Zeel had acquired films like Double Dhamaal, Tanu Weds Manu, Shaitan, Bbuddah Hoga Terra Baap, Chalo Dilli, Shagird and Pyaar ka Punchnama, among others.