MUMBAI: Cricket legend Sachin Tendulkar is all set to star in a 3D CGI action, comedy and adventure animation series co-produced by Shemaroo Entertainment and Moonscoop.

Titled ?Master Blasters?, the animated series will feature Sachin Tendulkar as central character along with twelve kids and a dog.

The producers have said that the worldwide rights for season one of the lucrative animated series will be available at the on-going MipTV, the biggest TV content marketplace. Season one of the series will comprise 26 episodes of 22 minutes each.

This is the first time that an Indian cricketer or sportsperson will be seen in an animated avatar on World television - yet another first for the record-breaking Sachin Tendulkar.

Shemaroo Entertainment VP Smita Maroo said, "The fact that Shemaroo Entertainment is collaborating with world renowned Moonscoop for a co-production deal involving a super sport star talent Sachin Tendulkar is testimony to our expertise and experience. We are confident that this highly entertaining series will be a great success in India and the cricket playing nations. We plan to introduce this unique format to non-cricketing countries as well."

"With his incredible popularity in half the world where Cricket is a passion, Sachin?s impact with the sport of Cricket and Master Blasters will break international boundaries in the same way as Football?s Pele, Ice Hockey?s Wayne Gretzky and Basketball?s Michael Jordan," says Moonscoop CEO Mike Young.