Mumbai: Viacom18 Media, one of India?s leading entertainment companies, has appointed Ajit Andhare, as the chief operating officer of its film business - Viacom18 Motion Pictures.

Joining today, Andhare will be responsible for the growth and profitability of Viacom18 Motion Pictures and will be reporting to Viacom18 Media Group CEO Sudhanshu Vats. In this role, Ajit will also lead Viacom18 Motion Pictures? distribution alliance with Paramount Pictures.

He replaces Vikram Malhotra, who put-in his papers, some time back, to pursue his entrepreneurial interests. Andhare had last week stepped down from his post as Colosceum Media CEO which he founded, along with Capital18.

Vats said, "In Ajit, we?ve found the right leader to drive Viacom18 Motion Pictures to the next level of growth & profitability. His passion for films coupled with his education and experience across varied fields like Engineering, Marketing and Creative production give him the edge to build a Business that would become a benchmark in the industry."

With an experience of over 17 years in FMCG and media, Andhare has worked with Unilever in India and Asia Pacific region for over 12 years across sales, general management and marketing roles. He holds an MBA from the Indian School of Business & B Tech from REC Rourkela.

Andhare said, "The fundamentals of Motion Pictures business in India are improving with growth in digital distribution, multiplex screens, emerging digital platforms and above all success of high content cinema. It?s a great opportunity to lead one of country?s premier studios recognized for its distinguished work in this exciting context."

Over the last two years, Viacom18 Motion Pictures has had hits like ?Tanu Weds Manu?, ?Pyaar Ka Punchnama?, ?Shaitan?; and super hits like ?Kahaani?, ?Gangs of Wasseypur?, ?OMG - Oh My God!?, ?Son of Sardaar? and the recently released ?Special 26? and ?Saheb Biwi Gangster Returns?.

Through its strategic alliance with Paramount Pictures, Viacom18 Motion Pictures also released some of the biggest Hollywood grosses in India, like ?Transformers: Dark of the Moon? and ?Mission: Impossible Ghost Protocol?.

MUMBAI: Viacom18 Motion Pictures? COO Vikram Malhotra has resigned from the organisation.

Having spent a little over two years at Viacom18 Motion Pictures, Malhotra has decided to pursue his entrepreneurial aspirations. He will, however, continue in his current capacity till July, to ensure a smooth and seamless transition. Malhotra also headed Viacom18?s strategic distribution alliance with Paramount Pictures International.

Viacom18 Media Networks Group CEO Sudhanshu Vats said, "Vikram has admirably led the reboot of this business to put Viacom18 Motion Pictures amongst the top players in the industry. Over the last two years, we have had tremendous success, stretched the envelope and redefined the rules of Hindi Cinema, making critically acclaimed films that were commercial successful as well. We have an impressive lineup ahead with movies like Chashme Badoor, Bhag Milka Bhag, Madras Cafe and Boss."

Commenting on the development, Malhotra added, "I have had a personally fulfilling and proud time at Viacom18 Motion Pictures and am privileged to have lead a talented team that redefined many a things in both production and distribution of Hindi as well as Hollywood films (marketing and distribution of Paramount movies)."

Over the last two years, Viacom18 Motion Pictures has had hits like Tanu Weds Manu, Pyaar Ka Punchnama, Shaitan and superhits like Kahaani, Gangs of Wasseypur, OMG - Oh My God!, Son of Sardaar and the recently released Special 26 and Saheb Biwi Gangster Returns.

Through its strategic alliance with Paramount Pictures, Viacom18 Motion Pictures also released some of the biggest Hollywood grosses in India like Transformers: Dark of the Moon and Mission: Impossible Ghost Protocol.