MUMBAI: Warner Bros. has signed a major film distribution agreement with Lovefilm. The announcement was made by Warner Bros. UK president, MD Ireland and Spain Josh Berger and Lovefilm CEO Simon Calver.

The multi-year, multi-layered pact offers consumers wider choice and more access to Warner Bros content across a range of options. The deal spans Lovefilm?s digital subscription, download to own and pay per view services, as well as Warner Bros.? branded SVOD service WarnerFilms.

An exclusive second window subscription pay TV deal will see Warner Bros? recent and forthcoming film releases added to Lovefilm?s Watch Online service through the Lovefilm Player, either on the PC or accessible via Sony PlayStation 3, Apple iPad, a growing number of web-enabled TV sets and Blu-ray players, and later this year Microsoft Xbox 360.

Movies available at the start of the deal in December will include ?The Dark Knight?, ?The Hangover?, ?Gran Torino? and ?Sex and the City 2?. And, in the coming months and years, Lovefilm customers, who subscribe to streaming as part of their package, will be able to instantly watch a regular flow of Warner Bros.? latest movies.

Underscoring both companies? commitment to giving customers a broad-ranging set of options to watch Warner Bros.? content, the deal continues to make the studio?s film releases available for purchase or rent digitally; via Loevfilm?s DVD and Blu-ray subscription rental service, through which DVDs and Blu-rays will be available by post 60 days after release, from 2012; and via Warner Bros.? branded SVOD channel, WarnerFilms. Scheduled by Warner Bros and offering a great selection of recent and classic movies from Warner Bros.? portfolio of titles, WarnerFilms provides 24 hours a day on-demand access to 28 movies at any one time with seven new titles added every week.

Berger said, "This significant deal with Lovefilm and its parent company Amazon takes a 360 degree approach to delivering Warner Bros.? world class movies across multiple business lines. Now, Lovefilm customers will enjoy more ways of enjoying great film content, all with the ease that the service has become known for."

Warner Bros. International Television Distribution president Jeffrey R. Schlesinger said, "The establishment of a second pay window with Lovefilm is an important evolution in the way films are made available for viewing in the UK in ever-more convenient ways. Importantly, the structure of the deal ensures that our films continue to retain their value to linear and non linear operators following this window and for the long term."

Calver said, "This major deal builds on our partnership with Warner Bros. and gives Lovefilm members exclusive access to world-class movies across multiple platforms. We are committed to delivering the best entertainment service possible giving our members the content they want on the platforms of their choice."