MUMBAI: Star India?s English GEC STAR World will be airing hit US series One Tree Hill from 27 February daily at 10 pm.

The channel will be airing season one through nine of the series.

One Tree Hill follows the story of two teenagers Nathan and Lucas who have very little in common apart from their passion towards basketball and the fact that they share the same father. While the legitimate son Nathan enjoys most of life?s privileges to include a loving girlfriend and a star position in the high school basketball team, Lucas has never been given a chance let alone acceptance from his father.

The show replaces Grey?s Anatomy which is currently in its seventh season in India.

MUMBAI: English GEC Star World will air Australian TV series ?Packed To The Rafters?. The aim: to bring shows relevant to the English content viewing audience, depicting problems they face in life.

Packed to the Rafters? is an Australian drama series which revolves around the story of the Rafter family, who are fighting different problems of life together.

Star India senior VP, English programming Rasika Tyagi said, "From our Hindi and Regional GECs, one of the biggest learning?s is that viewers seek life lessons from the daily soaps they watch. The issues faced by the Star World audience, the English speaking, urban Indian youth, is quite myriad and they don?t get to see shows which reflect their life on TV. Our audience will be able to resonate with the issues faced by the characters in Packed to the Rafters and emulate the way they resolve the conflicts".

To make the show more relatable to the audience, Star World has chosen Karan Johar as the face of campaign. In the past the filmmaker has hosted ?Koffee With Karan? on the channel. He is known for making films based on problems faced by urban Indian families. The Indian youth connects with his films as he depicts the Indian values of respect and loving the family in a modern context. He believes relationships are universal, be it in set in any other part of the world and that?s why he relates to Packed to the Rafter.

The channel has launched a six week on air campaign with Johar. Closer to the launch of the show, there will a robust Print, Digital, DTH, Cinema, Radio and OOH campaign reaching audience across the target markets.

In keeping with the growing importance of the digital platform, the channel will be hosting a Web Premiere across the Star World website (www.starworld.in/PTTR) and other social networking sites to give the Indian viewers an experience of the show before it goes on air. Star World will be taking such initiatives up for key shows to create reach and buzz. The digital premiere will be held on 30 November before its official launch on the channel on 4 December.

Subsequently, each of the episodes of the show will be available to be streamed and viewed on the Star World web and wap platforms after it telecast on air. The broadcaster has also associated with Vodafone to ensure that our viewers can catch up on the key moments of the show at their convenience - anywhere, at any time.

Tyagi added, "When we go for Consumer home visits, we get a reality check on how content is being viewed by the youth today. They want to watch a show at their convenience - anywhere, at any time. So, we as content providers have to gear up to share our content across platforms, on internet or on mobile".

MUMBAI: Star World is set to launch the second season of ?Junior MasterChef Australia?, a kids cooking reality show from popular food franchise on television- MasterChef Australia.

Starting 2 November, the show will air every Monday to Friday at 9 pm.

The young chefs will exhibit their culinary talents in front of Gary, George, Anna and Matt Moran in this season.

The show holds some highpoints like the Prime Minister of Australia Julia Gillard will make a guest appearance to encourage the junior chefs.

There would also be appearances from Celebrity judges like Adriano Zumbo, Justin North, Kylie Kwong and Peter Gilmore.

Also, in this season all the Top 50 contestants will cook simultaneously in the first level making this the biggest cook off in the history of the competition, the channel said.

MUMBAI: Zee Caf? is launching the new season of medical drama ?Grey?s Anatomy? on 25 September.

The show is being presented by L?Oreal and will be telecast every Monday to Friday at 9 pm.

This is the eighth season of the show. The earlier seasons of Grey?s Anatomy were aired on Star World.

?Grey anatomy? revolves around the doctors of Seattle Grace Hospital and how each of them deals with life-or-death consequences on a daily basis. It?s in one another that they find comfort and friendship.

This season is the most dramatic of all kicks off with the Seattle Grace doctors to learning how bad things are for Meredith Grey, who is the central character. Each character has distinct and vivid personality traits which grips the audiences till the last minute of each episode. Throughout the season they together discover that neither medicine nor relationships can be defined in black or white. Real life only comes in shades of grey, the channel said.

MUMBAI: English GEC Star World will air the first six seasons of the medical drama ?Grey?s Anatomy? back to back. Seasons one to six will air every weekday from 4 September at 10 pm.

This show follows the story of five surgical interns at Seattle Grace Mercy West Hospital, centering around the story of Meredith Grey and her life?s journey through which she finds answers to life?s tough questions.

Star World believes the show will be a differentiator as the English GEC domain is being dominated by sitcoms and crime. With Grey?s Anatomy, the aim is to offer what it calls a much desired ?dramatic? break.

Airing seasons back to back has been done keeping in mind the psyche of the Indian audience that digs for element of ?continual drama? in a television show. This show will give viewers the chance to follow the story of Meredith Grey and connect with her life?s conflicts while focusing on the real life conflict of coming of age. Although it?s a medical set up, the pressures faced by each character are the same as those faced by someone working in a different sector.

To promote the show the channel has tied up with singer Anushka Manchanda for a music video. This music video circles around the core theme of Grey?s Anatomy- ?Coming of Age?.